Sify - Pioneers of the internet and e-commerce revolution in India. With its mission of "Making the Internet work for you", Sify offers a comprehensive range of products and services in association with global leaders. The range covers the four critical cornerstones of the Net: Connectivity, Content, Commerce and Community.

Today, Sify's consumer portals are home to millions of Resident and Non-Resident Indians. For years now, Sify has stimulated their intellect, kept them abreast of what is happening around the world, helped them participate in a variety of activities in their community and transact business too. This also means that Sify has provided extremely good value for money for the advertiser, with a combination of both offline and online offerings for the domestic and Non-Resident Indian.

Samachar (www.samachar.com) is the flagship portal of Sify's NRI Services. For almost six years now, it has offered the latest unbiased news coverage from India and the world over, besides providing a host of services across various interest areas. For the NRI, it has made sure that he will never feel away from home.

From being just a single news links page, it is today the single largest portal accessed by Indians the world over. It is also the gateway to other NRI properties and services of the Sify network. The pioneering efforts undertaken have ensured that Samachar is patronized both by users and advertisers alike.

It is no surprise then, that visiting Samachar is a daily ritual for millions of NRIs, making it The Bookmark for the Global Indian.

So, what's on offer?

Content: The latest news, cricket scores, movie gossip, astrology, finance and recipes in English and other Indian languages

Community: Vibrant discussion forums and message boards

Commerce: Money Transfer, Gifting (to India), Shopping (India & USA), Real Estate, Travel (USA to India)

Services: Online Pujas, Matrimonials, India Search, Classifieds (Coming Soon), Event Ticketing, (Coming Soon), Insurance (Coming Soon)

Samachar is your gateway to:

Samachar Gifts : Perfect gifting options for dear ones, near and far.

Bawarchi : The definitive site for Indian cooking; with over 10,000 recipes

Khel : Cricket and more - and with the World Cup 2003, there's a special section called The World Cup Diary that offers updated scores, latest news, statistics and features

Khoj : The great Indian search engine, rated no.1 for India-specific searches

Indiaplaza : Complete Indian Shopping - in the USA

Indiaplaza Travel : For inbound travel to India from USA

Return2India : / Samachar Discussions : Lively, stimulating discussion forums

Carnatic Music: For all the 'rasikas' of Carnatic Music

Language Channels : Connect to your roots in Hindi, Tamil, Telugu, and Malayalam. Kannada, Punjabi and others are coming soon

Indian cities : News and information from your native city

Sify Real Estate : For selling / buying property in India

More: Astrology, movies, finance, online pujas

Coming Soon: Matrimonials, Classifieds

Feeling at home with Sify's NRI Services

With more and more Indians pursuing higher studies or a career abroad, the number of Sify NRI users has increased dramatically over the years. From the college student who needs to discuss career prospects with his peer group, to a professional who wants to send a gift to his loved ones or a family who wants to offer a puja…a variety of Indians are clicking with Sify's NRI services.

Users are spread across the globe, though 70%-80% live in the US. There is a healthy mix of male and female users (65:35), primarily in the 25 - 44 years age group.

Users vary from students to professionals to businessmen with a majority from the IT and service sectors.

So, how does an advertiser benefit?

The Sify network provides an advertiser with a unique opportunity to target the Non-Resident Indian audience with a bouquet of properties that are customized and managed to suit this target group.

At Sify, we pride in sourcing the most feasible solutions for our clients. We go beyond being just another online advertising solution - we look at what a client wants and how we can provide him with the ideal meeting ground with our consumers. All of this comes to the fore with focused, planned and innovative concepts. At Sify, we call this i-Strategy.

i-Strategy comprises of in-depth research, focused approaches and comprehensive reports on on-going campaigns. All of these ensure that a client comes back to us again and again.

Some clients of Sify NRI Services

Citibank
ICICI NRI Services
C2itsm
9278 Communications (title sponsors of the World Cup Diary)
Infosys
WQN
H1BJobs
Chaitime
Namaste
ValueIndia
Valuecom - a Rediff company
India Gift House
and many more

What they have to say about us

I would say Samachar.com is good value for advertising dollars. ReliableCom.Com has experienced tremendous growth over last two years and significant credit for our ability to reach NRIs settled in USA goes to Samachar.Com. The advertising group at Samachar.Com is prompt and works out excellent strategies backed by superior customer support. We would recommend Samachar.com to any US business trying to reach INDIAN Americans in USA.

Nimisha Shukla
ReliableCom.Com

So, why should you click with us too?

- Loyal audience
- Expansive network of relevant properties
- Focused and spill-free advertising
- Value for Money
- Large number of satisfied clients

Sify has also partnered several major events, including being the official Broadband Partner for the Pravasi Bharatiya Divas

For more details, feel free to call William D'Souza on 91-98211 35220 or mail him at E-mail: william_dsouza@sifycorp.com

Traffic to Samachar

Samachar generates over 20 million monthly pageviews.

Samachar gets over 150,000 unique visitors every weekday. 85% of Samachar's visitors come every weekday to the website. The monthly reach of Samachar is estimated at more than a million unique visitors.

The breakup of Samachar's traffic: 75% from the US, 10% from India, and the rest from other countries (Singapore, Canada, UK, Australia, Middle East, Hong Kong are the more prominent).

Hits on Samachar

A large international bank's campaign has run for over a year, generating over 30,000 clickthroughs every month. A US-based telecom company has run a 2-year campaign on Samachar, consistently generating over 25,000 clickthroughs every month.

Terms and Conditions

1. Ads will be served from Samachar's servers.
2. A report is given with daily clickthroughs. These can also be monitored from your servers.
3. Ads start after payment is received.
4. If you are interested in advertising on Samachar, please write to William D'Souza at E-mail: william_d'souza@sifycorp.com
5. Please note that Samachar Ads tend to get booked well in advance, so it is advisable for you to let us know of your requirements at the earliest.

If you wish to know about Sify's domestic properties, opportunities with us, our domestic audience profiles and the creative specificication, please visit us on Sify Imagine