Sara Blakely founded the women's undergarment company Spanx, Inc. in 2000. Despite offering a wide array of products, the company became best known for one thing - "bodysuit shapewear." This line of garments provides its wearer with a slim figure, for a fraction of the cost of a gym membership. Spanx was featured on Oprah's Favorite Things in 2000, and they sold 50,000 of their products in just three months.
Since then, more than 5 million pairs of Spanx power panties have been sold, with no end in sight. Glamour magazine editor Suze Yalof Schwartz described them as "hosiery crack" to the The New York Observer, claiming to personally own at least ten pairs . The garment has proven so popular that men began to clamor for their own, so in 2010 the company responded with "Spanx for Men."