Viacom18 Motion Pictures Chief Operating Officer Vikram Malhotra says: "The year has been a tremendous one for the industry and it's not only because of the box-office numbers. The fact that more people are watching films in theatres and that they are even returning after three-four weeks is a happy pointer to the future. It gives us a positive outlook for the next five years. Another heartening trend is to see audiences accepting multiple genres. Conventional films like Ek Tha Tiger and Son of Sardar are doing good business, and so are the non-conventional ones like Kahaani, Oh My God! and Gangs of Wasseypur."