At P Jeevanantham's chain of retail outlets selling Indian spices and other food items in Russia, Russians are his major customers and not Indians.
No, his Russian customers are not cooking Indian food at their homes, but buy the spices for their medicinal properties.
"When I started the Indian Spices Shop in early 1990s, my customers were largely Indians-students and others-who bought the items for cooking. But with the reduction of Indian population due to economic reasons, the ratio of Indian-to-Russian customers reversed," Jeevanantham (seen in picture) said.
"The Russians do their research on the internet on the natural remedies for some ailments and come here to buy the spices. Recently, a Russian asked for gymnema leaves having anti-diabetic properties which were shipped to him from India," he added.
Text: Venkatachari Jagannathan, IANS
Images Courtesy: Indian Spices and P Jeevanantham