All it might be is a symbol for the rupee, but many Indians have given IIT post-graduate D Udaya Kumar's winning design a rousing welcome.
In a school in Chennai, schoolchildren even took the trouble of forming the symbol (seen here).
"The flag, the currency symbol, the national bird, the national animal, the national anthem are what identifies us. We are branding ourselves all the time. We always try to improve our Brand. I am proud of our brand," one of our readers said, while welcoming the symbol.
"It is heartening that the country is now come of age as a strong player in the world economy and the symbol signals her arrival. The symbol is not only well designed but is also simple and appealing," another observed.
Text: Sify Finance and IANS