By Supratim Dey
Kolkata-based Amrit Cement India Limited (ACIL), which forayed into the North Eastern market, has set an ambitious target to touch an annual production of 5 million tonnes by 2015-16. The company has commissioned a 1 million tonnes per annum (MTPA) capacity plant in Jayantia Hills of Meghalaya.
The company plans to touch the 5 MT mark through capacity additions in North East and adding fresh capacities in Nepal and Bihar for which, company sources informed, ACIL “has already undertaken initiatives.” The plant in Meghalaya also possesses 10MW captive power plant to ensure uninterrupted cement production all year round.
“Our cement products are made in a modern plant with state-of-the-art technology, which includes quality control at every stage of the production. We have also introduced superior quality cement bags which are tamper and moisture proof using German technology. It has been designed to overcome any possible cement leakage problems during loading and unloading from one point to another. Our state-of-the-art manufacturing facilities also meet requirement terms scale, and will also leverage best practices in logistics, distribution and last mile selling”, Pradeep Bagla, chairman of ACIL, said
He added that the North Eastern cement market had been buoyant and on a robust growth trajectory for more last five years, led by buoyancy in sectors like real estate, hydro power, infrastructure and construction.
The company has set up a network to service retail customers focusing on all the states of the North East. The company said it has created a strong distribution network in the region with support from its new channel partners. Amrit Cement has strategic advantages of dedicated logistic support. Its own transport fleet comprising of more than 300 trucks will ensure timely delivery and continuous availability in all parts of thev region.
Cement produced at the Meghalaya plant will cater “mainly to North Eastern market”. “We are the only company in the NE to offer a premium cement as our main product and it has been widely accepted by all people'' Bagla further stated.
Bagla said ACIL had also developed a built-in, self-regulating mechanism to encourage a positive impact on the environment, local communities and all stakeholders.