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After noting the recent poor television viewership of cricket tournaments, including the Twenty20 format matches, sports broadcasters, media agencies and advertisers say One Day Internationals (ODI) give the best return on investments.
Image: Ian Chapell (L) Ricky Ponting, Mahendra Singh Dhoni and match referee Jeff Crowe at the coin toss before The ICC Champions Trophy Group A Match between Australia and India at Supersport Park on September 28, 2009 in Centurion, South Africa.
Text: Business Standard
Images: Getty
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