Advertisers hit a ton with Sachin's swansong match
As Sachin Tendulkar gets ready to bid adieu to active cricket, Mumbai's cityscape has been decorated with farewell messages to the batting maestro in various forms, shapes and sizes. From hoardings to banners, the city is splattered with 'goodbye Sachin' messages. It is not only the big guns who are doing their bit to bid farewell to the country's favourite batsman. Localities in Mumbai are seen hanging banners and posters saluting the legend.
The buzz around the Little Master's last match started immediately after he announced his retirement. Brands that have been associated with the cricket legend have found ways to pay tribute to him through special campaigns and events.