Amazon is taking on the untouchable iPad with a touch-screen tablet of its own.
The company on Wednesday introduced its entry in the rapidly expanding market for handheld computers — a device called Kindle Fire that connects to the Web, streams movies and TV, displays e-books and supports thousands of apps.
It's half the size of an iPad and will be less than half the price when it goes on sale November 15.
Amazon is offering the Kindle Fire for $199. The bare-bones iPad sells for $499, the most expensive for $829.
Text: AP and Reuters