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Anil Ambani's BIG TV to promote Avatar in India

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Anil Ambani's direct-to-home company, Reliance BIG TV, has formed a marketing alliance with Fox STAR Studios for its forthcoming movie, Avatar.

The deal, according to source, has been struck for Rs 20 crore.

Text: Business Standard

Also see: DTH sparks new row between producers and multiplexes

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