Mallya was the toast of Bangalore till the 1990s.
There was none bigger than him in the world of business.
Then the information technology revolution began to happen in the city.
Mallya was eclipsed by IT czars like Azim Premji and NR Narayana Murthy.
Mallya was never one to give up without a fight.
"Only a handful of people have heard of Infosys. But ask any man on the streets and he will have heard of United Breweries," he had said in the summer of 2003.
Things have changed since then.
"n the last 10 years, Vijay Mallya had deracinated himself from his Bangalore identity. So the turmoil barely caused a ripple here," says Prakash Belawadi, Bangalore-based theatre personality and keen observer of life in the city. "This was also because he was shabbily treated by successive state governments. He had kind of given up on the city."