Despite all the turmoil at his airline, Mallya seems to be trying to insulate some of his other interests as much as he can.
At the Vittal Mallya Scientific Research Foundation in Bangalore, set up in 1987 and named in memory of his father, it is business as usual, says a senior research scientist, requesting not to be named.
"Mallya has taken personal interest to ensure that our funding is not affected. Even during the height of the crisis, he ensured he made time to talk to our director," he says. "“Because of his efforts, morale at the institute has remained high and there has been no attrition."
But G, Mallya’s friend, says that many activities funded until now by United Spirits may get affected as Diageo will focus on ramping up profits.
This is perhaps what makes Kolkata's football lovers jittery.
McDowell's Mohun Bagan is sponsored by United Spirits, while arch rival Kingfisher East Bengal is supported by United Breweries.
Anjan Mitra, the secretary general of Mohun Bagan, feels the sponsorship gives tremendous coverage to United Spirits' McDowell's whiskey, so there is no reason for Diageo to snap the ties. Diageo, it is expected, will not tamper with United Spirits' IPL team, the Royal Challengers.