Berger Paints plan to double turnover in four years

Last Updated: Thu, Dec 13, 2012 21:21 hrs

India's second largest paint company, Berger Paints is looking to double turnover to around Rs 7000 crore in next four years.

According to Abhijit Roy, Managing Director and Chief Executive Officer of Berger Paints, the company is in the process of capacity expansion as well as strengthening its distribution network to meet the target.

“Our focus will be west and south region, where we are lagging in terms of sales. We are expanding our distribution network there. Also, we will introduce new product categories during the period,” Roy said. The company has recorded a 17-18 per cent sales growth till Sepember in the current fiscal. The Kolkata-based paint major, which enjoys a market share of 20 per cent, is expecting an additional four per cent of market share in over next four years.

The company is also carrying out expansion to increase capacity from 24,000 tonnes per month to 44,000 tonnes per month in 2012-13. Apart from capacity expansion in existing facilities, this will include also commissioning of its new plant at Hinudupr in Andhra Pradesh. “The plant will be commissioned early next year. In the first phase it will produces 8000 tonne per month which can be extended to 20,000 tonne per month with capacity expansion later,” Roy said.

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