Big-ticket brands that stayed away from IPL-2 are now readying to use the ICC Twenty 20 World Cup platform. With ESPN Star Sports offering relatively cheaper ad rates compared to the recently concluded IPL-2, new advertisers are willing to splurge on the tournament.
From automobile majors such as Tata Motors and Maruti to multinationals such as HP and Intel are some of the new advertisers that did not use the IPL platform, but will now be visible on the T-20 World Cup matches beginning June 5 in England.
Image: Indian cricket team posing before leaving for T20 World Cup in England.
Text: Business Line
Image: AP, AFP
Also see: IPL-2 finals score record ratings