Research In Motion unveiled a new BlackBerry aimed at wooing consumers away from Apple's iPhone and other rivals, but analysts said the handset won't blow away the competition.
Even though the main features of the BlackBerry Torch, including a touchscreen and slideout keyboard, were well-known within the industry, investors registered their disappointment, driving RIM's Toronto-listed shares down 4 percent.
The Torch will go on sale in the United States on August 12 for $199.99 with a two-year contract - about the same price as an iPhone.
Image: Mike Lazaridis, president and Co-Chief Executive Officer of Research In Motion, talks about his company's new BlackBerry Torch, in New York on August 3, 2010.
Image Courtesy: AP Images
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