Bollywood badshahs versus multiplexes

Khans team up

Aamir Khan, Shah Rukh Khan, Rakesh Roshan, Boney Kapoor, Karan Johar, Vidhu Vinod Chopra, Ronnie Screwvala, Sajid Nadiadwala... hold it! Was this early April gathering for the launch of a super-Bollywood production? No, the actors and producers were just uniting under The United Producers & Distributors Forum to press for a 50 per cent share of ticket sales at multiplexes.

Their grouse: multiplex chains Inox, PVR, Adlabs (Big), Fame, Cinemax, Fun and Movie Time give distributors a share that varies from movie to movie, depending on its cast, week of showing and performance, and this is loaded in favour of the chains from 52:48 to 70:30. We are asking for 50:50 (after entertainment taxes) which is the most fair... if the film is super hit or otherwise, this should remain constant, says Aamir. They have hence withheld new and old Bollywood movies till their demands are met.

Image: Aamir Khan and Shah Rukh Khan attending a meet

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Image courtesy: IndiaFM