Not so long ago, he was the undisputed king of Bollywood, with his charm. Now, after a few unsuccessful movies, a night club brawl with director Shirish Kunder and now a ban by the Mumbai Cricket Association, it seems Brand Shah Rukh is losing steam.
"Controversies and frequent run-ins with people do not make for good brand endorsers and any advertiser will stay away from celebrities like that," says a talent management official, on condition of anonymity.
Image: When SRK lost his cool at the Wankhede.
Text: Varada Bhat and Viveat Susan Pinto, Business Standard