While all the buzz is about cricket's young turks who slayed mighty Oz, it is the little master who still scores big. Not just on the field, but as a brand, too. While the numbers show Mahendra Singh Dhoni just a wee bit behind Sachin Tendulkar (Rs 5 cr vs Rs 6 cr per annum for brand endorsements), in terms of his durability, experts say Sachin is way ahead. According to Manish Porwal, CEO, Percept Talent Management, brand Sachin is leagues ahead of everyone else. "While they might seem close now, if I were to acquire brand Sachin, it would be worth at least five times Dhoni. A brand is always a long-term property," he says. Sports marketing companies say that the brand value of Dhoni has gone up by 15-20% after the Australia series.
Images: AP, Text: DNA Money
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