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He was already India's biggest icon and proudest possession after scoring an incredible 47 Test and 46 one-day tons. But after he played that unbelievable 200-run innings of brutal finesse on Wednesday, Sachin Ramesh Tendulkar, 37, has ensured that he could leave the field tomorrow without any dilution in his brand equity.
Text: Business Standard
Images: AP / Getty / AFP
Also see: Tendulkar highest taxpayer sportsperson