Marketers and sports management experts say that Kohli is a good bet at a time when cricket appears unexciting.
Anirban Das Blah, managing director of celebrity management firm Kwan, which has worked with Cornerstone closely on deals for Kohli, says, that he ranks among the top three most bankable cricketers at the moment in India, the others being Sachin Tendulkar and Mahendra Singh Dhoni.
Market experts feel that there is likelihood of Kohli, currently the vice-captain of the Indian squad, surpassing the Indian captain and Tendulkar in the endorsement race, if his current form continues.
"Sachin is almost 39 now. While he remains a legend, he will retire after a few years. So who does that leave you with: Dhoni and Kohli," asks Das Blah.
And with Dhoni having expressed his desire to opt out of Test cricket wanting instead to focus on the shorter format of the game (read one-day internationals, twenty20), the likelihood that Kohli could replace him as captain of the Test squad going forward is there, say experts.
This then will make him a strong contender for the top spot as far as endorsements by cricketers is concerned.