Advertising experts who have worked with Kohli agree that he is star material.
Santosh Padhi, co-founder & chief creative officer, Taproot, the agency that came up with the 'Change the Game' campaign for Pepsi last year, says "Kohli has the right combination of talent, aggression and looks. Any brand keen to connect with the youth will find him attractive. He also carries himself quite well on and off the field. All of this makes him a good draw."
Taproot had used Kohli along with other cricketers in the 'Change the Game' outdoor campaign, which featured them in vibrant body paint.
Padhi says Kohli was easy to deal with, having no fear of the cameras at all.
This fearlessness can be found on the field as well, where Kohli appears to be ready to take on any bowler coming his way.
Image Courtesy: Pepsi India