Of all the things the average Indian buyer has in mind before making a purchase (any purchase), value for money is paramount.
It doesn't matter what end of the economic scale they may be from - someone who barely makes ends meet will think long and hard before buying one brand of soap over the other, while somebody who has plenty of zeroes in his bank balance will compare the features in two different brands of multi-crore luxury cars before signing on the dotted line.
The core question remains the same - "Am I getting the best possible bang for my buck?"
It is also true that the goalposts that represent value have constantly moved - five years ago, a person who wouldn't have dreamt of buying a TV costing Rs 60000 is the same person who's now kitting out their living room with a home theatre system.
Value for money, therefore, is both a constant (in terms of being a core concept) as well as a variable, in terms of the boundaries that encompass it.
The new Mercedes-Benz B-Class aims to take advantage of this, slotting itself into the market as a luxury product that also provides comparative value for money.
Has it managed to pull it off?
It is too early to tell in terms of sales figures, but read on for the complete picture about the car itself.
Text: Pablo Chaterji, Business Standard
Images Courtesy: Mercedes Benz, India