Out on the edge of town in Barabanki, Uttar Pradesh, a few steps from the railroad tracks and across the street from an emerald-green field that stinks of sewage, Sanjeev Saxena sits inside a signpost of a new Indian era.
Occasionally, he glances up from his desk to see if anyone is coming through the door.
He's waiting to sell you a dream.
It's a dream about small-town prestige, and air conditioning in the brutal north Indian summer.
It's a dream they never thought they'd see in India's millions of villages, and of people who once couldn't imagine clawing their way into the middle class.
It's a dream that comes in 15 models and 35 colors.
Financing is easily available.
"I remember when cars were for rich people," said Dharmendra Srivastava, 32, one of Saxena's seven salesmen at the brightly lit dealership with the unwieldy name Bright4Wheel. "Today, everyone in India wants to have a car: the city people, farmers, everyone."
Image: In this September 28, 2011 photo, a woman waits to be attended to as her family members look at cars on sale at a Maruti showroom.
Text: Tim Sullivan, Associated Press