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Sify Home >> Finance >> Auto >> Carmakers cover up sexy models to win over women

Carmakers cover up sexy models to win over women

놲ance autoshow
Scantily clad models were once as much a part of motor shows as shiny sports cars and roaring engines, but as women buy more cars, and green credentials dominate, carmakers are slowly changing their ways.

While some manufacturers of macho sportscars are still using sexy models to promote their cars, many carmakers are anxious to portray a more responsible, inclusive image that goes hand in hand with favouring low CO2 emissions over speed and power.

Image:
A model poses in front of a Lamborghini car on media day at the Paris Mondial de l'Automobile September 30, 2010.

Text:
Reuters

Images courtesy: AP & Reuters



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