Ford had promised to launch a compact SUV that would change the face of the automobile market. Now, after a year, the EcoSport happily basks in the fact that it has retained more than 90 per cent of the looks sported by the concept vehicle showcased at the Auto Expo in New Delhi in 2012. Since Ford's announcement, we have seen Renault and Mahindra hurry to cash in on this new segment of low-priced compact SUVs.
While the Duster was a runaway success, the Quanto came and disappeared without a whimper. The EcoSport, to hit the dealerships in June, needed time to enable localisation of its parts so that the sale invoice did not scare buyers. Also, Ford's new vehicle comes with contemporary features, quite unlike the Duster and Quanto, which essentially were re-wrapped packages of tested models.
Text: Business Standard