Within three years of launch, The Times of India (TOI) claims to sell 245,000 copies in Chennai, just 30 per cent short of The Hindu's 356,000. That makes TOI a close number two. Says Rahul Kansal, chief marketing officer at the Rs 5,000-crore Times Group, India's largest media company; "We are giving The Hindu a close run for its money." "The Hindu's circulation and readership have increased in recent years. There hasn't been the kind of negative impact predicted," rebuts Siddharth Varadarajan, editor, The Hindu.
Image:An ad released by the Times of India as a counter to an earlier ad campaign by the Hindu