Club Mditerrane Announces a New Worldwide Repositioning Brand Campaign

Last Updated: Thu, Jan 31, 2013 13:30 hrs

Mumbai, Maharashtra, India:Aligning the world's famous vacation destination for complete happiness with the unique ‘all inclusive concept’ Club Med, a French based resort chain announces a complete rebranding that focuses on offering a relevant, modern view of Club Med.

Capitalizing on the expertise of the Saatchi & Saatchi + Duke agency, the rebranding concept involves highlighting sixteen metaphors creative’s whose dreamlike dimension harnesses the power of imagination, enabling customers to communicate the intensity of the sensations and emotions. The prime objective to revolutionize is to illustrate the superiority of Club Med through its indisputable strong points: the extraordinary variety of its activities, linked to its all-inclusive concept along with intensifying happiness that each customer can experience in Club Med though universal metaphors.

The rebranding will be announced in Pragelato, Italy and will be revealed across deployed 47 markets and translated into 22 languages. For the launch, Club Med has mixed online and offline media plan for many of their markets which will successfully repositioning on the upscale segment. Leveraging on the 2008 campaign that personified the new upscale positioning of Club Med 2013 campaign will move on to the next stage to exemplify the Club Med spirit.

The new campaign was pre-tested in seven key markets: France, UK, Germany, USA, Brazil, Singapore and China which was conducted by Sorgem in which it achieved four targets developing the brand uniformly on a worldwide scale, because the message is aimed at all audiences and every market, showing Club Med to be an original and creative brand, with a new visual style, installing its premium positioning in a rational and emotional way and finally, putting across the pledge of a Club Med experience that is different and inspirational.

On taking this milestone venture, Mr. Vijay Sharma, Country-Manager of Club Med, India said: “We are in the business of happiness and our service centricity is our uniqueness. This new brand campaign is to highlight this unique proposition of all inclusive holiday where we offer plethora of activities and moments to our guests to redefine their idea of happiness. The aim is also to underline our premium holiday offering in a clutter of variety of other hotel options.”

About Club Med:

Designed for happiness and peace of mind, Club Med is a French corporation of beautiful, resorts that free the spirit from the stress and anxiety of city life. These resorts are situated in extremely tranquil, tropical or exotic destinations, and hence make the perfect getaway for families and couples who’d like to relax and enjoy nature. Club Med has 80 premium resorts across the globe; some of the best being the resorts in the Maldives, Thailand, Malaysia, Indonesia and Mauritius. Club Med is the world’s 10th largest ‘hotel chain’ employing over 200,000 staff globally and 2,700 in Asia Pacific alone. Club Med’s All-Inclusive resorts are specially crafted to take care of their guest’s every need and make holidays hassle free. Not just unlimited food and beverages (alcohol included), the tag covers every aspect of vacation interests. This premium service provides for, excursions, water sports and other activities; leaving guests with no payments to make and thus, completely at ease. Club Med is growing, changing with the times. The juxtaposition of tranquil, exotic locations with top- notch world-class facilities and international service with local experiences makes Club Med a unique and highly desirable holiday option.

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Tejal Daftary, , +91 9820404621

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