Companies look to score on all three screens that matter today - TV, computer and mobile.
The deal between the Indian Premier League (IPL) and Google has done far more than just organising live streaming of cricket matches on an exclusive YouTube channel. It has also brought brands like HP, Coca-Cola, Samsung, Airtel, HSBC and Royal Challenge to the web and, of course, over 10 million internet users to sports websites (according to comScore data).
Text: Business Standard
Images: Getty (Any unauthorised reproduction is prohibited)
In Image: Fireworks mark the launch of 2010 DLF Indian Premier League T20
Also see: Brand IPL pips corporate biggies