Las Vegas, United States:
DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies, has announced a new approach for audio creation, delivery, and playback for Ultra High-Definition content—a major advancement in immersive audio to complement the evolutionary steps video is taking with 4K resolution and HEVC. Together, they form the building blocks for the next generation premium content known as Ultra High Definition (UHD).
DTS’ solution was designed from inception with the flexibility to address multiple markets, especially the consumer home and mobile experiences, rather than adapting a system designed for cinema to other applications. The DTS UHD solution, which includes both channel and object-based audio, offers several advantages to content creators, distributors and consumers—both in their home and on the go. By combining it with DTS’ latest solutions portfolio, which includes DTS Neo:X™ and the company’s all-new DTS Headphone:X™, the company sets a new bar for UHD solutions with an advanced, flexible, and comprehensive technology suite for next-generation audio delivery and playback.
“The DTS UHD solution will deliver beyond 3D sound over as many speakers as the listener would like, but UHD audio is about more than just a bunch of speakers,” said Fred Kitson, chief technology officer and executive vice president at DTS. “It’s about immersive sound over headphones. It’s about expanded features that provide enhanced value to content owners and distributors. It’s about offering the consumer greater choice and flexibility in their listening environments as well as a newfound level of engagement with their sound experience.”
To accelerate next generation content creation, DTS intends to provide the industry with Multi-Dimensional Audio (MDA™) as an open object-authoring format as the industry looks to avoid a format war for next-gen content creation and cinema delivery. Further, DTS is actively participating in numerous standards activities to help define and deliver UHD content for cinema, home media, broadcast, and cloud-based services.
Whether it is for professional applications, home theater, mobile devices with headphones, or a sound bar, DTS’ next-generation UHD solution adapts to deliver the best possible experience for UHD content. The cross-industry reaction to DTS’ new solution has unanimously been: “when can we have it?”.
To hear how next generation audio will arrive on headphones, please join DTS for a demonstration of DTS Headphone:X at its CES booth (LVCC, Central Hall, Booth 9839). For more information about DTS, please visit www.dts.com, or connect with DTS on Facebook and Twitter (@DTS_Inc).
About DTS, Inc.
DTS, Inc. (NASDAQ:DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. 2013 DTS, Inc. All rights reserved.
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