It's time again for the 'festival of lights' - Diwali.
Whether it is shopping for new clothes, jewellery and sweets, or for decorating our homes, the festival brings with it excitement and loads of enthusiasm.
Shop owners too offer most discount sales on consumer durables and clothes, around this festive time.
Celebrated over five days in most parts of the country, Diwali is an occasion for families to share their joys, and pray for wealth, success and prosperity.
The first day of Diwali is celebrated as Dhanteras, or also known as Dhanwantri Triodasi.
A look at the legends surrounding the festival and the best investment ideas on the day.
Image: Indian women select gold ornaments on the eve of Dhanteras, in Allahabad
Text: Ramya Ramachandran, InvestmentYogi
Images courtesy: AP