As both video and streaming services take off, online entertainment is finally showing signs of making money
At over 3 million views, Sarwesh Mehra's The Girl and the Autorickshaw is a hit.
If you haven't heard of the film, go to Humaramovie.com, a favourite with aspiring film makers wanting to upload their short films. Its panel of expert film makers - Imtiaz Ali, Anurag Kashyap and Anurag Basu, among others - curate what goes online.
Vinay Mishra, head of strategy and alliances, Humaramovie, reckons that the company, which is just a year old, should break even on its investment of over Rs 2 crore in the next 18 months.
Text: Vanita Kohli-Khandekar, Business Standard
Image Courtesy: Humaramovie.com