Tanishq, Tribhovandas Bhimji Zaveri, Popley Jewellers, Gitanjali and Chennai's GRT are among many jewellers offering "gold saving schemes".
Investors' savings are used by jewellers to cover their operating expenses and carry out the company's normal business activities.
Is this a good investment option?
No, say experts.
This is not the right way to invest in gold because the jewellers don't buy gold on your behalf but just accumulate your money.
Image Courtesy: Tanishq