'Embattled' Yahoo attempts to halt falling revenues with update to homepage

Last Updated: Thu, Feb 21, 2013 04:50 hrs

Embattled Internet firm Yahoo has announced a long-awaited update to its homepage as it attempts to halt falling revenues.

The new page has been redesigned in an effort to get users to visit the site more frequently, and to spend more time there when they do so.

The update also comes as Yahoo attempts to regain some of the ground lost to Google, the Telegraph reports.

It is the first time the search engine has redesigned the page in four years, a time which has seen annual revenue drop by around 30 per cent from 7.2 billion dollars in 2008 to five billion dollars in 2012 as more advertising revenue went to rivals.

The paper pointed out that despite the company's recent financial difficulties, Yahoo's home page has remained one of the internet's most popular destinations.

The page attracted 392 million worldwide visitors last month, a seven per cent increase from 365 million at the same time last year, according to the research firm comScore Inc.

By comparison, Microsoft Corp.'s msn.com drew a crowd of 334 million, up four per cent from last year. (ANI)

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