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What is it? Electronic paperback for the bookworm of tomorrow.
How does it work? Thinner than a Sunday supplement, the Reader holds up to 160 e-books (13,000 with Memory Stick Duo) and a flawlessly ivory-hued, six-inch e-ink screen. You turn pages at the touch of a button.
How will it save the world? By reducing our usage of paper.
Manufacturing paper is extremely resource heavy, and we get through 12.5 million tonnes of it each year. Granted, the Reader runs on electricity, which traditional books do not, but you'll wade through 35,200 - page novels between charges.
Cash saving? Not much, at this price and with e-books often being pricier than paperbacks. But acres of vulnerable rainforest will appreciate your sacrifice.
Green rating - 3/5
Rs 17,000
Text: Business Line - Smartbuy
Images: www.sonystyle.com/
Also see: Dell launches ultra-thin laptop