After the success of Swift, small car giant Maruti Suzuki now hopes to create ripples in the multi-utility vehicle (MUV) space with the launch of the Ertiga on Thursday.
As with the premium hatchback, the company expects to create a new category with the introduction of the Ertiga in the Indian market. Shashank Srivastava, chief general manager (sales & marketing), Maruti Suzuki, says unlike other MPVs, which are tagged upwards of Rs 9-10 lakh, Ertiga has been designed for buyers looking at upgrading from hatchbacks to a larger vehicle at an affordable price.
Text: Business Standard
Images: Maruti Suzuki