Johannesburg, South Africa and New Delhi, Delhi, India:Netherland-based Exset today announced the launch of its Africa initiative for the African Digital TV industry Its Africa Page –A dawn of Digital Television at the SABA CEO Summit on the 2nd and 3rd of August 2012.
The SABA-CEO summit was held with a view to take the Digitization process to the next level and was attended by the CEO’s of more than ten member countries. At the summit the ABN-Exset consortium presented and dedicated ‘The Africa Page” to the SABA nations as a part of the DTT transition. The Africa Page’ probably the single biggest step taken in the realms of digital television which in essence gets governance, information and entertainment to the door-step of every African national on his television set. Coupled with the telecom revolution this potentially translates into a television centric commerce platform which would transform consumer buying across Africa
The Exset partnered consortium brings a 360 degree offering touching every element of digitization including Content, Teleshopping, Magazine Services, Governmental Services, Digital Asset Management, Education to name a few –bringing an unparalleled African experience to the member countries.
The model also proposes to drive revenues to an extent where the digitization process becomes self-financing in a span of three years – something which makes this endeavor more endearing.
Mr. Alex Borland –CEO –Exset said, “We are thankful to SABA for giving us this opportunity and we dedicate the Africa Page to SABA. Furthermore we will ensure that the Africa page touches and improves the life of every African who is touched by this digital revolution.”
Mr. Rahul Nehra –Global Head of Sales and marketing of Exset and also one of the Chief Architects of the Africa Page “said – The Africa page is the end result of months of research and efforts of our colleagues and partners across Africa. The model developed and dedicated would unleash the real power of digital television and build a Global Model – first of its kind”
“We are delighted to see Digital Television being proposed in this from and compliment Exset-ABN for getting this to our door-steps. This is in its true sense ‘Dawn of Digital Television”, said Mr.Albertus Aochamub, President SABA
Mr. George Tuwmasi –CEO of ABN on the occasion said ‘We are proud to have a partner like Exset who has internalized the needs of our great continent and have produced this stupendous offering called – Africa Page’Our organization stands committed to ensuring the success of this concept in its true sense.
Exset is a Broadcast Technology and Solutions company founded in 2011 based in The Netherlands with offices in UK, Estonia and India. Exset provides software and security solutions to the television industry focusing in emerging markets where localisation, social and economic factors require a fresh approach form the traditional technology suppliers companies. We strive to provide a unique service by understanding the regional markets and working collaboratively with our customers to deliver highly tailored solutions using the latest technologies and maximizing their return on investments.
Rajesh Prothi, AbsoluteFactor, +91 9810209123