The Big fight
There is no segment of the car market that seems to be recession-proof. Though the last few months have indicated a slow, but, sure improvement in terms of volume growth, clearly there is still a slowdown-driven change in the market mix. And it could show up in the form of buyer preferences for lower priced, more frugal cars.
The Honda City has had a big presence in the upper C-segment. However, despite the increase in the level of equipment, the new City's higher price tag left a void that could be filled by the Fiat Linea.
Text: Business Line - Smartbuy
Image courtesy: www.fiatlinea.com