A business game
Sandeep "Sunny" Narang might have never played football seriously, but the dapper 48-year-old knows quite a lot about the business of the sport - how to make money from it.
His mantra is simple yet elegant: invest in a club when it is small, take it to the next level, exit when it is successful and pocket the gain.
No football club makes money; it's only the valuation that matters. "A majority of the European football clubs are bleeding. Yet there are investors putting in big bucks either for the vanity of owning a team or in the hope that they will sell out some time later," he says.
It would be fair to call Narang football's angel investor.
In a sense, Narang has extended to football what he has been doing in other sectors. Apart from the family interests in art (it has one of the largest collections of iconic British photographer and artist David Bailey), commodities, manufacturing, lifestyle and real estate, the Indian Institute of Technology dropout (he was studying metallurgy) who decided instead to study economics in Delhi's Hindu College invests in entrepreneurs who come with innovative ideas and products.
He has invested recently in a solar ATM company, a micro-spinning outfit and Happily Unmarried, a company that sells funky accessories.
Text: Surajeet Das Gupta, Business Standard
Image Courtesy: Anglian Football, Business Standard