Ford India, which has seen sales of premium hatchback Figo waver in recent months, is set to fire a fresh salvo in the domestic passenger vehicle market with the launch of the EcoSport in June this year.
A compact sports utility vehicle (SUV) under four metres in length (which enables it to avail of excise duty of 12 per cent applicable on compact cars), the EcoSport is expected to be priced aggressively and throw a serious challenge not only to competitors in the entry-level utility vehicle segment but also to makers of premium hatches and compact sedans which have mid-range products positioned in the Rs 6-10 lakh price bracket.
Ford India declined to specify the price points of the EcoSport, adding it will be revealed closer to launch.
Industry sources, however, informed that the SUV is expected to carry a tag of around Rs 6-9 lakh.
The base variant of the product is significantly lower than Renault Duster, which with prices starting upwards of Rs 7.87 lakh (ex-showroom, Delhi) has expanded significantly the consumer base for compact SUVs in the past one year. Renault sold 39188 units of the Duster since its launch in July last year, which translate into average monthly sales of a robust 4354 units.
EcoSport's pricing is closer to the high-end variants of compact sedan Maruti Suzuki Dzire (priced at Rs 7.50 lakh), and of premium hatchbacks such Volkswagen Polo (Rs 7.36 lakh) and Hyundai i20 (tagged at Rs 7.79 lakh).
Text: Business Standard