Ford Figo prices revealed!

Ford began its real innings in India just over a decade ago with its Ikon, which was launched in the last quarter of 1999. (We're not counting the Escort here, which was a product of the JV between Ford and Mahindra in the mid-nineties.) The Ikon was one of the first Ford's 'for' India designs, as it took the car it was based on (the face-lifted Fiesta Mark IV) and was re-engineered with a boot and featured a few other small changes to make it more suitable for the Indian market.

The Ikon had many unique-to-segment features back then, like the rear door which opened at a wide-angle, a spacious rear seat, a dedicated air-con vent directing air to the rear of the car and loads of boot space. Ford, even back then, understood the Indian consumer better and knew that India was a unique market when compared to the other markets they were present in.

In the years that followed, Ford went on to launch the Fusion, Endeavour, Fiesta and now we have the much awaited hatchback from Ford - the Figo. The Figo, as we all know is a car specifically made in India for the Indian and a world-audience.

The Figo is based on the 'B' platform of cars which is Ford's new generation platform for small to mid-size cars around the world. Though the Figo has been engineered out of India and has been launched here first, it would be interesting for you to know that as many as 75 countries have shown interest in picking up Figo for their markets. These are mostly the Caribbean countries, Africa and smaller countries with similar size economy to ours.

Text: carwale.com

Image courtesy: carwale.com / Sify

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