Formula One

India`s latest sporting hero has captivated millions in his homeland and television executives believe Karthikeyan will rake in huge amounts in sponsorship revenues.
Karthikeyan`s three main sponsors -- the Tata Group, India`s second largest business conglomerate, state-run refiner Bharat Petroleum Corp and JK Tyres -- reportedly coughed up close to 30 million dollars to get Jordan to hire him.

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