Four years on, lustre fades from IPL

For a show it was hard to beat: A DJ blasted Bollywood songs, fans decked out in the colours of the home side danced in the aisles, and the wife of billionaire Mukesh Ambani perched on an electric-blue sofa near the Mumbai Indians' dugout.

But just as local hero Sachin Tendulkar struggled with his cricket on the field, India's glamour-packed cricket league is having difficulty sustaining momentum four years after it burst forth with a TV-friendly format, cheerleaders and big salaries.

Text: Reuters

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