Generally, when we pull out a device in office, our colleagues stop and ask what we're using. But for the Galaxy S4, no one gave it a second look from afar.
After getting over my initial surprise, I held up the device and asked those around me to identify it.
Answers ranged from Galaxy S to the S3, while some also thought it to be the Grand.
"It's the S4," I cried out in exasperation and then was nearly mobbed.
The slim polycarbonate body and the handy form factor, despite its five-inch screen, won't guarantee a second look from your peers. But let it slip you have an S4, and people will turn green with envy.
S4 features minimal physical buttons - an on-off switch and volume rocker on each side and a home button on the front.