The Indian Premier League (IPL), where Lalit Modi has been the undisputable king until now, is expected to earn more than Rs 500 crore this year as profit from the ongoing 45-day cricketing extravaganza. Considering the high stakes, it is no surprise the tournament often attracts controversy.
IPL makes money from the fees which the eight franchisees pay them annually. It also gets a 20 per cent share of what Sony Set Max forks out for getting the rights to broadcast the feed, and a similar share of fees paid by central sponsors like DLF or Vodafone.Text:
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Getty / AFP / APAlso see: Telecom companies top advertising chart in IPL 3