This has been its biggest failure. Whether it's Orkut or Buzz or the latest Google+, like Gmail they have all been unable to even become a strong No 2 let alone challenge Facebook.
The hype around Google+ was unbelievable.
Every time million users were added, it was cheered by the media even though Google+ has failed to get even the kind of traction that MySpace had once upon a time.
In fact Google+ has decided to expand its service to include businesses and brands. That has a greater chance of success than the attempt to challenge Facebook.
Image: A screenshot of the Google Plus social network is shown in this publicity photo released to Reuters on June 28, 2011.