In fact, which is the Google brand that has maximum recall after search?
That's arguably YouTube. (But you could argue that it's nothing but Video Search)
That's an acquisition and not something developed in-house.
So that could be the way ahead for Google.
Its other big-ticket acquisition is Motorola.
The handheld market promises huge growth.
With Android already in its pocket, this is one area where Google can make it big.
Google Nexus and the Chromebook will also be watched with great interest.
Image: France's President Nicolas Sarkozy (R) gestures next to Google executive chairman Eric Schmidt as he inaugurates the new headquarters of Google France in Paris on December 6, 2011.