Hindustan Motors' new brand Ambassadors

While the good old Amby will go in for a facelift, Hindustan Motors has lined up a slew of Mitsubishi vehicle launches.

The monthly sales of its bread-and-butter Ambassador slipped to just around 800 in the April-February period, way behind comparable models. And Hindustan Motor's market share nosedived to a minuscule 3 per cent of the Indian mid-size sedan market.

On top of that, managing director Ravi Santhanam, who was brought in from Mahindra & Mahindra six years ago to bolster the Kolkata-based company's efforts to counter a fast-eroding market share, put in his papers.

But Hindustan Motors, owned by the GP Birla-CK Birla group, is fighting back.

Text: Business Standard

Images courtesy: www.hmambassador.com / mitsubishi-motors.co.in / AFP

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