How brand Infosys is being built

Infosys is a powerful brand in the world of information technology.

Its founders like NR Narayana Murthy and Nandan Nilekani enjoy iconic status in the country and abroad, and it gets work place, transparency and governance awards with unfailing regularity.

Its campuses are world class.

A large chunk of its stock is held by employees.

That's the public face - what investors, associates, analysts and employees get to see.

Behind the scenes, there works a dedicated team that regularly monitors Infosys' brand health and makes sure that it grows from strength to strength.

Here's how.

Text: Business Standard | Images: Reuters, PTI