Vijay Mallya's woes at Kingfisher Airlines are infecting the rest of his empire.
The airline's debt is backed by guarantees from his holding company.
That means unless he saves Kingfisher, he risks losing another jewel in his crown.
With Diageo and Heineken waiting in the wings, here's a look at what India's flamboyant "Liquor Baron" can do to survive.
Text: Jeff Glekin, Reuters
Cartoon: Satish Acharya