"With renewed interest in cricket, advertisers will be ready to jump on the IPL bandwagon. Unlike the World Cup, where advertisers preferred matches in which India was playing, IPL will face no such problem. Advertisers will now be more confident of associating with the property," said a senior official with Group M, a leading media investment management company.

SET Max has sold most of its ad inventory for the 74 matches.

Image: Fans celebrate the victory of Indian team.

AP Images